Los Angeles, CA – The Boutique Lifestyle Leaders Association (BLLA) is returning to the live stage for the 3rd time this year with the Boutique Hotel Owners Conference on October 25-26 at the Westlake Village Inn in Los Angeles, California. This leadership event (commonly known as the BLLA Leadership Conference/Symposium) is uniting global pioneers in the boutique hospitality space to celebrate what it means to be a hotelier in this contemporary age of travel. Both consumers and hotel developers are choosing the boutique space over others so there is a lot to discuss.
At this year’s Annual Boutique Hotel Investment Conference, we asked the Senior Vice President of Development at Marcus Hotels & Resorts, Andrea Foster, why she believes in the boutique hotel movement. Her response not only highlights the ingenuity driving forward the boutique lifestyle brand but also emphasizes the authentic strength behind boutique hospitality’s individualism.