business. but once word got out nationwide about this poll, all those who were opposed to seaworld and its treatment specifically of killer whales, they ve gotten involved and now the voting is 2-1 against seaworld saying yes, opinions have changed as a result of cnn s airing of black fish. you got this unscientific poll and you got this documentary about seaworld. it is not really flattering. how has it affected their business if anything? right. a lot of these animal rights activists that say this is the tide turning against seaworld. if you look at the financial numbers, and of course that s really whatever really matters to a business like seaworld. the company says no. there is no turning whatsoever. in fact they re having their best year ever. they say that they have not seen a decline in the number of people coming to their parks and best of all, they say the revenue has only been increasing. martin savidge. thank you. still to come, the autopsy report for actor paul w
more back lash against seaworld over the documentary black fish. with peta planning a protest during the rose parade. seaworld s float will have them in the ocean. a far cry from the way the movie portrayed them. reporter: as the rocket ship explodes reporter: the rose parade, america s new years day tradition. along with the flowers, the floats and the bands, there will be controversial this year. the target, seaworld. i want every family to know the amount of suffering in just one tank at seaworld. reporter: rose mccoy is an animal activist. the 12-year-old took it upon herself to hop the barricade at the thanksgiving parade in new york to protest in front of sea world s float. when i saw the parade float
film black fish ? it really catapulted the issue of animal abuse world wide which has made things a lot easier for us. reporter: it looks at the history of killer whales in captivity leading up to the 2010 killing of seaworld trainer dawn brancheau by an orca. peta took out a full page ad in several newspapers to say it takes care of its animal and it no longer takes whales from the wild. several big names like willy nelson and heart have canceled performances at seaworld park since black fish. some schools have also canceled trips while other children have posted messages on social media saying they will no longer support seaworld until the company changes its ways. peta hopes to change sea world from within. we buy enough shares to have a say at shareholder meetings. what we want to see seaworld do,
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