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Media mergers were the talk as murdoch made it clear he has a new target, timewarner. Murdoch made a big bid. He offered 80 billion but timewarner rejected it. It doesnt mean the story is over, far from it. Many believe the price tag could go higher and if the deal gets done, it could prompt a wave of mergers in an industry a lot of ways. The stocks went 17 and had impact on 21st century fox which that dropped 6 . What is it about timewarner murdoch wants . Does this deal make sense and which Companies Might be next . Julia boorstin has the story. Reporter murdoch combining rivals with key complementary assets. Fox bringing the broadcast network and cable networks, fox news and fx. While timewarner has an unprecedented cable asset, hbo and tbs and tnt. There is also a sports story in this proposed merger. Timewarners tnt and tbs controls rights to nba basketball and fox has been investing to build a sports empire to rival espn with the launch of fox sports 1 last year. Less complementa

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