Semen Tiga Roda casts light on Indonesians hopes and dreams amidst pandemic Details 07 April 2021
Semen Tiga Roda has been in the Indonesia market close to 46 years, contributing to the development and progress of the country. Faced with the challenging COVID-19 times, Semen Tiga Roda looked to revive the hopes, dreams, and ambitions of the Indonesian people via their integrated campaign titled “Kepercayaan yang Kokoh” or “Belief, Cast in Concrete”.
This integrated campaign encompassing TVC, digital, on-ground activation, CSR, and PR, was created to inspire Indonesians to be strong and hopeful.
Centered around the stories of three Indonesians, the campaign is launched with TVC, online content, and digital activation. First is the story of Aries Susanti Rahayu, a fast wall climber athlete who has surprised everyone with her speed and commitment. She’s the women s world record holder in speed climbing world record and world ch
April 5 2021, 11:33 am | BY Kim Shaw | No Comments
For 46 years, Semen Tiga Roda has been contributing to the development and progress of Indonesia. The COVID-19 pandemic has caused serious social and economic effects and has been challenging for Indonesians. Faced with these challenging times, Semen Tiga Roda wants to revive the hopes, dreams, and ambitions of the Indonesian people through this new campaign via Fortuna titled “Kepercayaan yang Kokoh” or “Belief, Cast in Concrete”.
The integrated campaign encompassing TVC, digital, on-ground activation, CSR, and PR, aims to inspire Indonesians to be strong and hopeful.
Centered around the stories of three Indonesians, the campaign is launched with TVC, Online content, and digital activation.