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PulsePoint Automates Sponsorships for Health Marketers with New Programmatic Offering
Pharma Brands Can Now Sponsor HCP and DTC Segments Across the Internet Through One Programmatic Media Buy
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NEW YORK, Dec. 10, 2020 /PRNewswire/ PulsePoint, a technology company revolutionizing health decisions through real-time data, today announced the launch of SponsorRx™, a programmatically powered sponsorship offering. SponsorRx enables pharma brands to streamline their sponsorship of health content to reach specific audiences across multiple websites and create a brand presence without compromising sophistication, creativity, or impact.
SponsorRx, available via the company s activation platform, Life by PulsePoint™, allows health marketers to pre-buy at set CPM s, direct audiences on a guaranteed basis across multiple endemic and non-endemic websites in one buy. Marketers can target their buys by contextual targeting of over 3,5