Since the early 2010s, connectivity has become central to the lives of people living in developed markets. It was very apparent that the internet was fast becoming life-changing technology, as it enables levers to streamline productivity and deliver entertainment in ways that were deemed unimaginable decades ago. Now at the end of 2023, we see multiple organisations and bodies calling for universal broadband access to become a basic human right.
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Orange Group unified its suite of apps under one super app called Max It, with the aim to more than double the number of active app users on its network over the next two years, as part of part of wider plans to maintain growth in the Middle East and Africa.
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