Typically. you see, in some stores black friday sales have already started. why are retailers trying to lure in shoppers so early? reporter: black friday. the day after thanksgiving shopping ritual. big crowds, deep discounts, early morning doorbusters. this year black friday sales are happening earlier than ever, before thanksgiving. walmart has already slashed prices on electronics for holiday shopping. sears stores across the nation alaunched a weekly black friday sale. and there are clearance items and coupons. the sales with v been creeping early andier and trend is gaining momentum. retailers are hoping these early black friday sales will help bring in recession-weary shoppers. business is tough. a challenging environment fourth consumer and as a result a tough environment for retailers. he s an assistant manager at this sears store in jersey city, new jersey. today s a black friday