Diageo's attempt to reassure investors about its strategy in Latin America has boosted confidence among some that the world's top spirits maker can revive its performance after a profit warning, but doubts remain for others. Investors watched closely as the maker of Tanqueray gin and Johnnie Walker whisky reported its first-half results last week after a November warning shook confidence in the company and its management led by new Chief Executive Debra Crew. Diageo's warning was driven by a sharp decline in sales in Latin America as consumers switched to cheaper booze, leaving the company with a build up of unsold stock that it admitted only became clear at a relatively late stage.
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Debra Crew’s tenure at the drinks giant has left investors nursing a huge hangover. She insists she has the recipe for recovery and won’t ‘whine about my lot’