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For many small businesses, the loss of TikTok could be devastating

NEW YORK — If content creators and corporate executives made TikTok videos about the platform’s possible U.S. demise, disco diva Gloria Gaynor’s “I Will Survive” could supply the soundtrack.

Small vs big business | Borneo Bulletin Online

Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story

A lot of “What ifs” still surround a bill the U.S. House passed last week that would mandate TikTok′s Beijing-based parent company to sell its stake in the platform or

Big brands could pivot easily if TikTok goes away – NBC Connecticut

Big brands that rely on TikTok to reach younger consumers don't seem to be panicking as they wait to see what Washington does. But they are planning.

Corporations in good shape if TikTok goes dark, not so much the little guy

Smaller brands have come to rely on social media platform as U.S. threatens national ban