Jan 27, 2021
As social distancing brings new boaters to the industry in droves, retailers are finding new ways to connect
Mike Hernandez bought his first boat, a 22-footer, at Mount Dora Boating Center & Marina in central Florida, and is now having the time of his life with his family. He says that buying his first boat fulfilled a lifelong dream, and that he’s been treated with refreshing honesty.
Maine-based Clark Marine salvaged leads from prepandemic boat shows by using video to communicate with customers.
“Every time they’ve come out, they’ve had new questions, and we’ve helped them through that,” says Mount Dora owner Joe Lewis. “He owns a bakery service, and right now he’s so enamored of the experience and service he’s had with us, he will personally bring in bagels and muffins and cakes and stuff.”
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