Early-risers in Torrevieja, Costa Blanca on Thursday proudly planted their flags in the sand even before the sun rose. They started setting up at 5.30am.
The security guard involved in the operation in Tenerife sets his sights on one of the deck chairs, places a tub of suncream aside and whips a green towel away from it.
A staff member appears fed up as he swiftly removes towels and inflatables used to hog the beds by the pool at the Viva resort on the Spanish island of Mallorca.