generation of people reaching adulthood in the second decade of the 21st century. and they don t know life without the internet. in china, these kids are showing the rest of us how to live in a cashless world. jim ellis has that story. jim: this will be the largest demographic group since boomers. the same way boomers transformed the way we shopped after world war ii, we will probably see this route through the same. thyssenkrupp do the same this group do the same. by the middle of next decade or maybe sooner, this will be the largest consumer group. there are so many of them. these are the children of gen x. they are different kinds of consumers but they have grown up in a world where mobile, internet shopping, where being able to talk back and forth to retailers and communicate and not just be on the receiving end of advertising, they have grown up with that. and they are going to shop differently. carol: before everybody starts googling, these are gen z. 1995 and after. j
century. in china, these kids are showing the rest of us how to live in a cashless world. jim ellis has that story. jim: this will be the largest demographic group since boomers. the same way boomers transformed the way we shopped after world war ii, we will probably see this route through the same. by the middle of next decade or maybe sooner, this will be the largest consumer group. there are so many of them. these are the children of gen x. they are different kinds of consumers but they have grown up in a world where mobile, internet shopping, where being able to talk back and forth to retailers and communicate and not just be on the receiving end of advertising, they have grown up with that. carol: before everybody starts googling, these are gen z. 1995 and after. jim: they are in the age range of roughly seven, eight up to 22. a lot of people say isn t that too young? the answer is no. anybody who has kids now or has kids in recent years, it is not the old days where mom
reaching adulthood in the second decade of the 21st century. in china, these kids are showing the rest of us how to live in a cashless world. jim ellis has that story. jim: this will be the largest demographic group since boomers. the same way boomers transformed the way we shopped after world war ii, we will probably see this route through the same. by the middle of next decade or maybe sooner, this will be the largest consumer group. there are so many of them. these are the children of gen x. they are different kinds of consumers but they have grown up in a world where mobile, internet shopping, where being able to talk back and forth to retailers and communicate and not just be on the receiving end of advertising, they have grown up with that. carol: before everybody starts googling, these are gen z. 1995 and after. jim: they are in the age range of roughly seven, eight up to 22. a lot of people say isn t that too young? the answer is no. anybody who has kids now or has ki
the generation of people reaching adulthood in the second decade of the 21st century. in china, these kids are showing the rest of us how to live in a cashless world. jim ellis has that story. jim: this will be the largest demographic group since boomers. the same way boomers transformed the way we shopped after world war ii, we will probably see this route through the same. by the middle of next decade or maybe sooner, this will be the largest consumer group. there are so many of them. these are the children of gen x. they are different kinds of consumers but they have grown up in a world where mobile, internet shopping, where being able to talk back and forth to retailers and communicate and not just be on the receiving end of advertising, they have grown up with that. carol: before everybody starts googling, these are gen z. 1995 and after. jim: they are in the age range of roughly seven, eight up to 22. a lot of people say isn t that too young? the answer is no. anybody w
reaching adulthood in the second decade of the 21st century. they don t know life without the internet. in china, these kids are showing the rest of us how to live in a commerce world. jim ellis has that story. jim: this will be the largest demographic group since boomers. the same way boomers transformed the way we shopped after world war ii, we will probably see this group do the same. by the middle of next decade or maybe sooner, this will be the largest consumer group. there are so many of them. these are the children of gen x. they are different kinds of consumers. they have grown up in a world where mobile, internet shopping, where being able to talk back and forth to retailers and communicate and not just be on the receiving end of advertising, they have grown up with that. they are going to shop differently. carol: before everybody starts googling, these are gen z. 1995 and after. jim: they are in the age range of roughly seven, eight up to 22. a lot of people say isn