Emerging mobile touchpoints for Indian marketers
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For effective marketing, itâs important to identify top consumer touchpoints that are here to stay, writes our guest author.
The ongoing COVID pandemic has impacted lives, businesses and the economy in a multitude of ways. A noteworthy development is that a majority of Indiaâs population has moved to digital â whether fulfilling critical needs in the areas of finance, insurance and healthcare, or day-to-day requirements such as grocery shopping, ordering food and on-demand entertainment. Everything is now available at the tap of a button! The importance of mobile has never been so strongly established.
Hyper-personalisation is the way to go: But to what extent? warc.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from warc.com Daily Mail and Mail on Sunday newspapers.
User retention and giving consumers a good experience is extremely important for any brand that wants to become a success in the digital world. CleverTap,
Marketers can use customer preference data to send users messages through emails, push notifications, SMS texts or browser-based messages that drive them to interact with their brand or product.
During the past year, as the world stayed home to deal with a global pandemic, writing quality, effective sales copy became more important than ever for converting prospects online.