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Pharmaceutical Market Europe - May 2021
LAUNCH EXCELLENCE – WHY RESILIENCE AND STRENGTH ARE SO IMPORTANT
Alzheimer’s is the most common cause of dementia and it affects nearly one million people in the UK today. Our article from Alzheimer’s Research UK looks at the treatments that are being investigated and highlights an impactful campaign starring Samuel L Jackson entitled ShareTheOrange. In the campaign, Samuel L Jackson says: “The damage to a brain with Alzheimer’s can leave it weighing 140g less than a healthy one. That’s about the weight of an orange.” Read more on page 24.
Our main topic this month focuses on launch excellence and the new challenges created by COVID-19. In his article on page 28, Chris Ross investigates launch lessons from lockdown and takes a novel look at launch excellence through the lens of COVID-19, exploring how pharma’s launch leaders are rewriting the story.