Customer Personas Can Transform SEO, PPC and Content Marketing
New approaches to creating customer personas can help transform SEO, PPC, and content marketing. Read about ideas to use and gain new insight here.
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They’ve been called user, buyer, marketing, and customer personas.
Whatever you call them, new approaches to creating these fictional characters can transform SEO, PPC, and content marketing.
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Now, executives and senior managers in the search industry and digital marketing world can’t really be blamed for missing this emerging trend.
Unlike Rip Van Winkle, who fell asleep for 20 years, we’ve been losing sleep for the past year dreaming up new ways to adapt to sudden shifts in consumer behavior.
how can I reach people when we can’t gather together? and
how can we minister with integrity and depth in a virtual context? Many church leaders also faced COVID-19 restrictions, racial tension, and political polarization.
Weary leaders entering the new year desire to be reunited with the heart of ministry sharing the gospel and caring for their congregants. Distance and disruption have complicated pastor-congregant relationships, but they’ve also provided opportunities for new touchpoints to listen to congregants in innovative ways.
But what are these touchpoints telling us? What is it that people need?
Searching for support
Limited in their ability to talk to others about their feelings, concerns, or fears, millions have turned to the internet to find relief. Individuals and families who are trying to stay sane have sent terms like “online learning,” “activities for kids,” and “backyard ideas” rocketing up the Google Trends list.