April 20 2021, 10:30 am | BY Kim Shaw | No Comments
Johnnie Walker and 72andSunny Singapore have launched a series of out-of-home and digital brand ads, rolling out across Singapore from last week. The posters feature Johnnie Walker’s classic bottle and iconography with headlines designed to challenge Singaporeans to never stop going places.
This latest brand campaign is the work of 72andSunny Singapore. The agency won a cross-agency pitch, clinching the contract to work with Diageo, as the brand owner of Johnnie Walker. 72andSunny’s remit includes helping steer Johnnie Walker’s brand campaigns and key moments in culture for several markets across the region.
A series of high-visibility out-of-home and digital brand ads rolled out across Singapore starting last week.
72andSunny recently won a cross-agency pitch, clinching the contract to work with Diageo, as the brand owner of Johnnie Walker. The remit includes helping steer Johnnie Walker’s brand campaigns and key moments in culture for several markets across the region.
The agency and whiskey giant have launched a series of high-visibility out-of-home and digital brand ads, rolling out across Singapore starting last week.
“We could not be happier to toast this partnership. Johnnie Walker is a big bold whisky and we have a team with fire in our bellies who share their bold brand ambition moving forward,” said Ida Siow, President, 72andSunny.
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