Dec 21, 2020
There has been a 33% increase in app downloads globally, with the number rising to 55% in sub-Saharan Africa.
This is among the findings from AppsFlyer data, which examined more than 48-billion installs in over 30 000 apps with a minimum of 5 000 installs per month to determine the trends shaping the app market in 2020.
With Covid-19 forcing more people than ever to be on their mobile devices this year, apps that enabled users to shop, play games, keep fit, stream or indulge in social networking proved vital during the long lockdown period. AppsFlyer’s mobile marketing analytics provided crucial insights for app marketers globally. Here’s a summary of the top trends: