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Transcripts for CNN Smerconish 20151003 22:54:30

Transcripts for CNN Smerconish 20151003 22:54:30
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Detailed text transcripts for TV channel - MSNBC - 20150314:09:47:00

we cannot wait to see them. today s elevator pitcher started noticing somewhat of a trend. people who like to drink wine at home would order something harder when out at a bar or club. so she came up with an idea for them. let s see if the panel will toast her product. denise is the ceo of the s-3 agency and he s the co-founder of the grill media group. hi i m stephanie harris, founder of mavin cocktails. i have 18 years in the wine industry and i realized that people don t have a great experience when they are at the bar ordering wine by the glass. while cocktails are ordered by brand name, wine drinkers must settle what is on hand often for quality. made is a super premium wine-infused vodka cocktail sold in a glass bottle. it tastes just like a great glass of wine and very consistent with a buzz of a

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Detailed text transcripts for TV channel - MSNBC - 20120617:11:55:00

you deliver and you want to scale a business beyond you, don t use your own name. so, trump s got hotels and branson has airlines. it s not him. but if you re a physiotherapy and you want to build a phys physiotherapist, that s the only exception. we did a story on this about a guy who gave parties for little kids. his big problem was suddenly demand was so big he needed to hire people and everyone wanted dan the man. it s doable. if you ve already done it and you re in that boat. mckenzie was mckenzie at one point. you can build beyond yourself. let s move on to the next one. another e-mail. robby writes, i launched an online lifestyle apparel company earlier this year.

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Detailed text transcripts for TV channel - MSNBC - 20110402:09:55:00

it s supposed to as you said when your business evolves your business plan should evolve and adapt to market conditions and you shouldn t not take advantage of an opportunity just because it s not in your business plan. right. let s move on to the next one. this is about marketing your company. if you build a company and a brand that s midsize around 300, 400 employees and the brand is largely relying on one person s image, kind of like martha stewart or paul mitchell and once that person would like to actually retire eventually, how do you do that without losing the brand s integrity and having any loss of pr in the image of the company. he mentions martha stewart. obviously a big company. we did a story a few years ago on dan the man who did parties for kids and everybody wanted dan the man. how could he grow his business and how could he leave his business so you don t have sort of paul the man?

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Detailed text transcripts for TV channel - MSNBC - 20110327:11:55:00

as you said, when your business evolves, your business plans to be evolving and you should evolve to market conditions and you shouldn t not take advantage of an opportunity because it s not in your business plan. let s move on to one about marketing your company. if you build a company and a brand that s midsize, around 300, 400 employees, and the brand is largely relying on one person s image, kind of like martha stewart or anything like paul mitchell, and once that person would like to actually retire, eventually, how do you do that without losing the brand s integrity and having any loss of pr in the image of the company? you know, he mentions martha stewart. obviously, a big company. but this happens we did a story a few years ago on a guy, dan the man, who did parties for kids, and everybody wanted dan the man. so, how could he grow his business and how could he leave his business, you know, so you don t have sort of paul the man? any ideas? yeah, well, i was going to

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