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HBO Max lines up international leadership Ahead of rollouts in EMEA and LatAm, the SVOD has set up its regional leadership teams to steer growth, and announced the closure of HBO Nordic, España, Portugal and GO in CEE. January 21, 2021 WarnerMedia has established its new leadership teams for HBO Max EMEA and Latin America ahead of the SVOD’s launches in those territories. Christina Sulebakk (pictured) has been named GM of HBO Max EMEA, with responsibility for upgrading the current HBO streaming services in the region to HBO Max services. This will involve closing HBO Nordic, HBO España, HBO Portugal and HBO Go in Central Eastern Europe. She will also orchestrate the expansion of HBO Max into more territories in Europe, the Middle East and Africa where the brand doesn’t already have a strong foothold. Sulebakk joined HBO in 2012 as an EVP and chief marketing and sales officer for HBO Nordic, and before that, she worked as an exec at Canal+.

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