How Dabur is upping its ayurvedic game
Thinking ahead: Mohit Malhotra
Recipe for success: Dabur also plans to invest ₹550 crore to ramp up its existing manufacturing capacity
Booster shot: Dabur Chyawanprash is one of the company’s ₹1,000 crore power brands
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Recipe for success: Dabur also plans to invest ₹550 crore to ramp up its existing manufacturing capacity
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The 137-year-old company is capitalising on its herbal heritage and banking on nine power brands to grow during the pandemic
The ongoing Covid-19 pandemic has ushered in change. If it brought some business to a standstill, it also led to the grand transformation of several FMCG behemoths from slow process-oriented elephants into nimble panthers. Especially remarkable is the case of Dabur India. The 137-year-old company demonstrated a feline-like speed and ferocity in pouncing on new opportunities, overhauling its go-to-market strategy and capitalising on its ayurvedic lineage.
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