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Crunch Pak names new director of sales and marketing

March 16, 2021 Sliced apples specialist Crunch Pak hired Andy Kimbrel as director of sales and marketing. Kimbrel comes to the company with 12 years of experience in the footwear industry at LaCrosse Footwear Inc., where he directed regional sales for several premium footwear brands and managed accounts such as REI, Filson, Scheels, Zappos, and federal and local governments. In addition to his sales and marketing roles at Crunch Pak, Kimbrel is charged with helping further grow brand awareness. “All sales and marketing departments benefit from increased collaboration; we anticipate Andy’s experience with national retail accounts will bring us a fresh perspective and energize our team,” said Tony Freytag, executive vice president of sales and marketing.  

Crunch Pak hires director of sales and marketing

Crunch Pak hires director of sales and marketing Crunch Pak®, a sliced apples specialist, hired Andy Kimbrel as director of sales and marketing. Kimbrel comes to Crunch Pak with 12 years’ experience in the footwear industry at LaCrosse Footwear Inc., where he directed regional sales for several premium footwear brands and managed accounts such as REI, Filson, Scheels, Zappos and federal and local governments. In addition to his sales and marketing roles at Crunch Pak, Kimbrel is charged with helping further grow brand awareness. “All sales and marketing departments benefit from increased collaboration. We anticipate Andy’s experience with national retail accounts will bring us a fresh perspective and energize our team,” said Tony Freytag, executive vice-president of sales and marketing.

Meat/fruit Combo Tray Wins Top Award

HIGHEST ACHIEVEMENT AWARD Crunch Pak s Toy Story Lunch Kitz by American Packaging Corp. It contains four individual compartments, one each for fresh sliced apples, a cracker, string cheese, and Italian salami that has no nitrates, nitrites, or artificial ingredients. Marketed nationwide by Cashmere, Wash.-based Crunch Pak, the package sells for about $2.98 and has a refrigerated shelf life of 25 days. The flexible film lidding was developed by American Packaging Corp. (APC) and the thermoformed tray by Indepak. “This was a good way to get into that medium snack/small meal category,” says Drew Dalgetty, Vice President of Production and Operations at Crunch Pak. “And with our core business being apples, naturally we wanted apples to be part of the mix.” He adds that, for now at least, the modified-atmosphere packaging is done by an outside party.

American Packaging Corporation Receives Two Flexible Packaging Achievement Awards

American Packaging Corporation Receives Two Flexible Packaging Achievement Awards