CrossFit Changed How They Communicate with Affiliates. Is It Working?
Over six months into CrossFit’s leadership and culture overhaul, affiliate owners share perspectives on changes for the community.
Last updated on February 5th, 2021
CrossFit made sweeping changes in 2020 following a public outcry around its former CEO’s actions. Out of the storm came new leadership and efforts to change the culture as affiliate owners grappled with the decision to remain affiliated with the brand.
BarBend spoke with affiliate owners about their previous struggles to connect with CrossFit HQ and CrossFit HQ’s recent efforts to create positive change in communication and community. Communication is especially salient in the middle of a pandemic when many need community but are often physically isolated.