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Is there any music TikTok can’t break? How the social media phenomenon is transforming the industry 25th February 2021 From contemporary pop stars to heritage rock acts, TikTok has delivered a vast array of hits over the past 12 months. Mark Sutherland speaks to the platform’s head of UK music operations Paul Hourican to find out just how significant an impact it has had, and continues to have, on the recording industry… If you want to get a hit, go viral on TikTok. For the past year, that’s been the music industry maxim. Since Lockdown 1 kicked in, the correlation between the biggest hit singles and TikTok virality has been astonishing, as a housebound nation found some much-needed joy in short-form videos of celebrities and unfeasibly perky influencers dancing to contemporary pop.

United kingdomNathan apodacaCharli damelioDavid bowieFleetwood macMark sutherlandGeorge michaelJohn lennonPaul houricanTim collinsAddison raeCraig jenningsGreek tragedyApple musicBring me the horizonRock streaming songs