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JoJo Siwa s Rebrand Shows the Challenges Child Stars Face

The pride of the Lionesses: How Euro superstars like Leah Williamson and Alessia Russo have netted millions in sponsorship deals with Adidas, Nike and Gucci - as big brands shun laddish male players in favour of wholesome women s squad

When the Lionesses shot to fame after their Euros win in 2022, the team s superstars like Leah Williamson and Alessia Russo, walked away with lucrative brand deals being thrown at them.

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