Honeycomb Cereal Launches New Big Honey Campaign Starring Terry Crews
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Crews shares straight talk inspiration with tweens and teens as an un-BEE-lievably funny, larger-than-life bee
LAKEVILLE, Minn., Feb. 1, 2021 /PRNewswire/ Known for its big size, big crunch and big honey taste, Honeycomb cereal is launching a new brand campaign starring actor and comedian Terry Crews as a larger-than-life bee character known as Big Honey. The campaign features Crews sharing a little straight talk with tweens and teens to inspire and give them confidence to tackle some of the rites of passage and everyday challenges they face growing up.
New PEBBLES
™ Crisps, which are about the same size as a potato chip, come in both Fruity and Cocoa PEBBLES
™ flavors and are gluten-free. The new Honeycomb Big Bites are about twice as big as the original Honeycomb cereal shape and can be found in the classic Honeycomb flavor, as well as in a new chocolate flavor. Each of the four varieties are available in a 6-ounce multiserve, resealable pouch, ideal for sharing or eating on the go. According to recent research from Mintel, nearly 40% of consumers say they eat cereal as a snack, and 13% report eating cereal on the go, said Tara LaFerla, Brand Manager of Portfolio Innovation at Post Consumer Brands. We developed our new PEBBLES