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For Valentine’s Day this year, Hallmark is selling a card fronted with toilet paper rolls arranged in the shape of a heart. “I love you this much,” it reads. “And you know what a big deal that is.”
In any other era, this caption would be totally nonsensical Valentine’s Day by Dada. But Covid-19 completely upended our culture over the course of the past year. One look at that card, and anyone who has lived through a year of the pandemic knows exactly what Hallmark is trying to say.