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Accelerates Company’s luxury business across its leading fragrance portfolio, complemented by growing contributions from skincare and prestige cosmetics led by Gucci and Burberry
Repositions and rejuvenates globally-renowned beauty brands, including CoverGirl, Rimmel and Max Factor, with plans already demonstrating positive results
Unveils major new campaign for CoverGirl Simply Ageless – the number one anti-aging foundation in the U.S.
Reaffirms Company is on track to reach near term revenue, adjusted EBITDA and deleveraging targets
Coty Inc. (NYSE: COTY), one of the world’s leading beauty companies and the global leader in fragrance, today unveiled its long-term strategy, underpinned by six priorities for sustainable growth. These initiatives build on the actions taken by Coty over the past year that have accelerated its shift to sustainable and profitable growth, with greater cost controls and a more competitive market position.