laureth sulfate, an agent which is traditionally used to help cleansers foam.
“I’m so excited to be launching in the Middle East with our incredible retail partner Sephora,” says Masterson. “I’m thrilled to continue educating on my philosophy that the skin must have biocompatible ingredients to function as it should. It’s a game changer for so many people, and that’s what truly excites me about sharing my philosophy with our community in the Middle East.”
Drunk Elephant launched in the US in 2013 with six skincare products, but has grown to include haircare, sunscreens and bodycare.
Best-selling items include the C-Firma Day Serum, which brings together brightening vitamin C, antioxidants and fruit enzymes; the Protini Polypeptide Cream, a moisturiser laden with amino acids and peptides; and A-Passioni Retinol Cream, an anti-ageing product formulated with 1 per cent retinol.