Ice cream moves along the production line at Ben & Jerry s Homemade Ice Cream in Waterbury, Vermont. on March 23, 2010. (AP Photo/Toby Talbot)
JTA Pro-Palestinian activists were swarming the social media comment sections of Ben & Jerry’s, demanding that the company boycott Israel.
In response, Ben & Jerry’s appears to have indeed engaged in a boycott of social media itself.
The international ice cream brand, with hundreds of millions of dollars in annual sales, typically posts to its Twitter, Instagram or Facebook pages daily, including about the many progressive social causes that the company supports. But Ben & Jerry’s fell silent on May 18 amid the deadly exchange of fire between Israel and Hamas in Gaza, which played out intensely on social media.
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