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How North Face Athletes Compete for Expedition Funding

Paddling and Canoe & Kayak magazines. North Face athlete Manoah Ainuu on Bingo World in Hyalite Canyon, Montana (Photo: Courtesy Austin Schmitz/The North Face) Sponsored athletes are a staple of outdoor gear brands, from Salomon to ski maker DPS to Red Bull, lending credibility to a company’s products by employing them to notch impressive feats in enviable locales. The athletes also serve as brand marketers, walking or climbing, or wingsuit-jumping billboards. The North Face (TNF) began sponsoring expeditions soon after its inception in 1966, and sponsored climbers have been central to its identity ever since. With one of the largest teams, TNF athletes have notched some particularly impressive feats recently. In 2018, Nelson and Jim Morrison became the first to ski the Lhotse Couloir from the summit of the world’s fourth-highest peak 27,940-foot Lhotse, which straddles the Nepal-Tibet border. That same year, David Lama summited 22,661-foot Lunag Ri, Nepal’s highest uncli

The North Face Introduces VECTIV Footwear

Jan 26, 2021 SPONSOR Today, The North Face introduces VECTIVTM, an innovative trail- focused footwear system. After two years of heavy investment in research and development, more than 6,000 miles of athlete testing and proven on-trail success, The North Face is proud to introduce this revolutionary soling architecture, tuned for the demands of running and hiking on technical, mountainous terrain. Starting today, consumers will be able to purchase the most premium trail running shoe in the VECTIVTM lineup, Flight VECTIVTM. According to studies conducted by third-party research, the Flight VECTIVTM reduces downhill tibial impact by 10%, allowing runners to comfortably log more miles without compounding impact.

The North Face Flight Vectiv Are Trail Shoes With Speedy Carbon Fiber

To revist this article, visit My Profile, then View saved stories. Even before the Covid-19 pandemic started and outdoor activities became one of the safest ways to exercise, trail running was growing in popularity. In a report published in February 2020, the Sports and Fitness Industry Association recorded an average 8 percent year-over-year increase in trail running participants. Then, with more and more people hitting the trails during the long months of 2020 s global lockdown, runners started recording new fastest known times. Called an FKT in running parlance, it s the speed record on any particular trail route with a marked beginning and end. In fact, 2020 was a blowout year for setting FKTs on trails all over the world. 

The North Face Introduces VECTIV™ Footwear, Bringing Innovative Carbon Fiber Soling Architecture to the Trail

The North Face Introduces VECTIV™ Footwear, Bringing Innovative Carbon Fiber Soling Architecture to the Trail
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The North Face releases new trail running, hiking shoe

The North Face releases new trail running, hiking shoe Updated Jan 26, 2021; Posted Jan 26, 2021 The North Face is launching a new trail running and hiking shoe collection called VECTIV.The North Face Facebook Share According to The North Face, VECTIV “trail-focused footwear system” took two years to research and develop. “The North Face is proud to introduce this revolutionary soling architecture, tuned for the demands of running and hiking on technical, mountainous terrain.” The Flight VECTIV, The North Face said, “reduces downhill tibial impact by 10%, allowing runners to comfortably log more miles without compounding impact.” The top of the shoe has a light, protective mesh upper.

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