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New global consumer research: Persistent lifestyle challenges prevent consumers from unlocking their health goals

Latest findingsreaffirm that most consumers view health holistically and want to improve their wellbeing via nutrition, but face a lack of time and have low trust in existing products. AUCKLAND, New Zealand, Oct. 28, 2022 /PRNewswire/ Most consumers believe it is important to eat a well-balanced diet to prevent major illnesses, but lifestyle challenges prevent them from doing so, according to a recent global consumer wellness study by B2B nutrition brand Nutiani. The IPSOS Nutiani Consumer Wellness Research, jointly conducted by leading market research agency IPSOS and Nutiani, global dairy company Fonterra's health and wellbeing brand, examines the perspectives of 5,000 consumers across the full spectrum of health. Most global consumers (90%) are adopting a holistic mindset and believe good health involves not just being physically well, but looking after all aspects of wellbeing. Despite most saying they actively take steps to manage their health, barriers stemming from lifesty

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