Just as the automotive industry is racing towards a green, carbon-neutral future, so is architecture trying to reinvent itself. The increasing popularity of tiny homes and the “vanlife” trend shows that people want sustainable, affordable, environmentally friendly options and much more flexible than traditional housing. This design concept takes these ideas to a whole new level.
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July 23, 2021
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The pandemic redefined what a home does and means to millions of Americans, raising the bar on new construction. To find exactly what today’s homebuyers need and want from their homes, marketing and branding expert Teri Slavik-Tsuyuki of tst ink, consumer strategist Belinda Sward of Strategic Solutions Alliance, and architect Nancy Keenan, president and CEO of Dahlin Group, conducted the America at Home Study.
The study, initially conducted in April 2020, received responses from 3,000 Americans about what their home means to them, how they use their homes, and what features they would be willing to pay for in a new home. In October, the study was conducted once more to see if answers changed since enduring the pandemic for six months.