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IAB Tech Lab s Advanced TV initiative promotes Live Streaming, and linear TV environments

IAB Tech Lab s Advanced TV initiative promotes Live Streaming, and linear TV environments
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IAB Tech Lab launches Advanced TV Initiative: Best Media Info

IAB Tech Lab launches Advanced TV Initiative: Best Media Info
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IAB Tech Lab Launches Its Advanced TV Initiative

The effort aims to create more standardization and interoperability across digital video, live streaming, and linear TV environments

Industry players to develop TV ad-tech standards

Today, IAB Tech Lab formally announced the creation of its Advanced TV Commit Group, which will lead the development of technology frameworks, technical standards, and market strategy to make every TV environment addressable.

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