Genesis BCW (three), Aditya Birla Group (two), Weber Shandwick (two), Archetype, Avian WE, Chase India, Egis, Godrej & Boyce, Media Mantra, On Purpose, Siemens Healthineers and Sony Sports Network also among the Gold winners
With Tourism Australia's $125 million global ad campaign that launched in China last week, Chinese tourists are being wooed to return to a holiday destination they generously patronised before the pandemic. Will Australia get the bang for its buck?
Australia is making its pitch to lure back high-spending Chinese tourists with the Albanese government desperate to boost an industry decimated by COVID-19.
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news. come and say g day! that is the advertising slogan australia is pushing out now as it reopens its borders to international travellers. at least, those travellers who are fully vaccinated against the coronavirus. more than 50 international flights are expected to arrive on monday, after nearly two years of closure. 0ur correspondent, shaimaa khalil is in sydney. a hugely significant day for the country and a happy one for so many people? so many people? absolutely a bi da so many people? absolutely a big day for so many people? absolutely a big day for australia, - so many people? absolutely a big day for australia, as - so many people? absolutely a big day for australia, as you . big day for australia, as you say, the government and tourism sector urging tourists now to come and say g day, it s really the slogan and this is the change of tone and image that australia now wants to project after two years of closing its international borders, since the beginning of the pandem