Talking like a woman in TED Talks is associated with more popularity phys.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from phys.org Daily Mail and Mail on Sunday newspapers.
Using women s language makes public speakers more influential
A study found language typically associated with women carries more weight, leading to higher online views and positive ratings
16 December 2020 • 3:46pm
Amy Cuddy s TED talk on body language is one of the most watched of all time
Credit: Craig Barritt /Getty Images
A traditionally forceful but impersonal male approach to public speaking is far less effective than using emotional language and phrases normally associated with women, a study has found.
In fact, talking like a woman makes public figures more popular and influential, whether they are themselves male or female, according to researchers.