and the facts are not going to bear them out on this? the president is trying to hit the messages about college loans. there was a nice counter point today when romney did a round table and they said e we need to invest in education, and he said would close things like the department of education. heç cannot invest in education and lower taxes, so it s a question of priorities. i have to disagree with michael here. if you want to reach college ads, a ad will not do it. he has to go where the people are, in this case, the college kids are not listen to a carl rove ad on this one. if that s the case you don t need ads at all.