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Despite the posturing, all the big players are implementing changes under the guise of privacy protection, each with their own challenges for advertisers and the greater digital marketing ecosystem.
In a three-part series, tech and strategy experts at global digital marketing specialist, Incubeta, look at The Future of Measurement and how marketing leaders should prepare for the coming changes.
Here s a look at the iOS 14 changes and how they will impact advertisers and agencies.
Increased privacy - great for consumers, not so much for advertisers
Jade Arenstein, Head of Data Strategy and Analytics at IncubetaMore than any other recent regulatory requirement, the European Union’s General Data Protection Regulation (GDPR) really kicked privacy up a gear. Strict requirements governing how personal data is saved, stored and used means companies have to place the rights of the consumer at the heart of how they do business.
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