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In 2004, Jeff Bezos and his technical adviser Colin Bryar drove together to the city of Tacoma, an hour south of Seattle in Washington State.
At that time Amazon was a multi-billion dollar company. However they were headed to Amazon’s customer services centre – where they were to spend two days as customer service agents.
“Jeff was actually taking the calls himself”, Bryar says. He recalls that a complaint on one product in particular kept coming in. “Jeff’s eyes went wide,” he says.
Jezz Bezos deja de dirigir Amazon entre elogios a su liderazgo y una petición para que se vaya al espacio y no vuelva cubadebate.cu - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cubadebate.cu Daily Mail and Mail on Sunday newspapers.
BBC News
By James Clayton
image copyrightReuters
In 2004, Jeff Bezos and his technical adviser Colin Bryar drove together to the city of Tacoma, an hour south of Seattle in Washington State.
At that time Amazon was a multi-billion dollar company. However they were headed to Amazon s customer services centre - where they were to spend two days as customer service agents. Jeff was actually taking the calls himself , Bryar says. He recalls that a complaint on one product in particular kept coming in. Jeff s eyes went wide, he says.
Bezos was frustrated. There was clearly something wrong with the product, but it hadn t been escalated. Later that day he sent out an email asking for more efficient ways of flagging faulty products.
I
do think this is an important idea to call out, though, because a naive reading of product development methodologies is “ahh, I just have to follow this process slavishly, and I’ll be able to build a product that people want.” Which as anyone would know if they’ve ever put any of these product development methodologies to practice is simply not the case.
Learning All the Ways Product Validation Can Fail
I started my first startup at the end of my freshman year of university. It was an ebook publishing software company, and like most first startups, it was a disaster. We didn’t talk to users before launch, I fought excessively with my cofounders, I didn’t understand what it took to build working, usable software, or how to think about tech debt (a good thing, if used strategically!), or how to do user testing, or how to run proper product analytics. It was a great experience, though: I shored up most of those skill gaps in my remaining years at university. I read
Amazon gets a new leader today, but the company won't change much msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.