As the valuable kiwifruit export industry recovers its mojo after a gruelling two years, the low level of share investment in Zespri by growers is shaping up.
The collective structure of New Zealand’s multibillion-dollar kiwifruit industry can breed in-house tensions but also creates great strength in tough times.
Kiwifruit marketer Zespri has spent more than $1 billion on promotion in the past six years, a new report on its export dominance shows. The report by.
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