business? send it to our e-mail or tweet it to @msnbcyourbiz. don t forget to use the #yourbizselfie. for anyone who s tried online dating you know it can be a daunting experience. today s elevator pitcher wants to change up the process is bit. let s see if our panel wants a second date with him. carol roth and alicia surette. hi. i m ken deckinger. i m cofounder of jess meet ken. we have a dating app for women to recommend men for someone else. my best friend posted me online, jess saw the post, e-mailed dell and then dell introduced us. we saw one of the biggest problems in online dating which is misrepresentation.