The Drinks Business
19 January 2021 By Phoebe French
California wine giant E&J Gallo has sold two fortified wine brands to Seattle-based Precept Wine for an undisclosed sum.
Precept, which claims to be the largest privately-held wine producer in the Pacific Northwest, has acquired the fortified wine brands Sheffield Cellars and Fairbanks from Gallo.
It follows news of the completion of Gallo’s US$810 million deal with Constellation Brands, which sees it purchase over 30 wine brands priced at US$11 and below per bottle from Constellation. A separate $130 million deal, which includes New Zealand wine brand Nobilo and related assets, has also been granted official clearance.
Press release content from PR Newswire. The AP news staff was not involved in its creation.
Precept Sweetens Its Portfolio with Acquisition of Sheffield Cellars and Fairbanks Dessert Wine Brands
January 15, 2021 GMT
SEATTLE, Jan. 15, 2021 /PRNewswire/ Precept Wine, the largest privately held wine producer in the Pacific Northwest and a top 12 American wine producer, is excited to announce the acquisition of the Sheffield Cellars and Fairbanks dessert wine portfolio from E. & J. Gallo Winery (Gallo).
Sheffield Cellars and Fairbanks are award winning dessert wines, excellent as an aperitif but also perfect for complimenting many recipes. The wines were launched by Gallo in their early days when the brothers saw a need for domestic aperitif wines. Precept looks forward to continuing to craft these wines in the time-honored tradition for which they are known under the guidance of Precept’s acclaimed winemaker Hal Landvoigt. Production is expected to remain in California.