A dairy farmer who supplies cream for a festive favourite will be playing carols to his herd this Christmas as part of a sustainability drive to reduce his carbon footprint.
At other times of the year, Joe Hayden soothes his herd of 180 “Baileys Ladies” with Bruce Springsteen, Coldplay and The Killers.
The Co Wicklow farmer has been supplying high-end cream to Baileys since the famous liqueur was first launched in 1974.
Following a tip handed down by his mother, he has been using music to relax his Holstein Friesians for years, but now he says he has the scientific proof it helps to produce better milk.
A dairy farmer who supplies cream for a festive favourite will be playing carols to his herd this Christmas as part of a sustainability drive to reduce his carbon footprint.
At other times of the year, Joe Hayden soothes his herd of 180 “Baileys Ladies” with Bruce Springsteen, Coldplay and The Killers.
The Co Wicklow farmer has been supplying high-end cream to Baileys since the famous liqueur was first launched in 1974.
Following a tip handed down by his mother, he has been using music to relax his Holstein Friesians for years, but now he says he has the scientific proof it helps to produce better milk.