Danny Trejo, 52 Years Sober, Urges Those Fighting Addiction to Seek Treatment During Pandemic
Courtesy of Sean Ross
Danny Trejo, 52 years sober, helped CRI-Help CEO Jack Bernstein get his life back on track.
In a PSA for CRI-Help, an L.A.-based nonprofit treatment center, Trejo fights his demons literally and figuratively in and out of a boxing ring: I got clean. I got honest. You can too.
“I got honest. I got clean. You can too,” says an intense Danny Trejo, pointing a finger while looking directly into the camera for dramatic effect on his latest project. But Trejo is not playing a character, rather, he appears as himself in a new TV ad campaign for CRI-Help, a well-known Los Angeles-based nonprofit treatment center.