Onda Sparkling Tequila Expands New York Distribution With Empire Merchants Partnership
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Onda, the fast-growing tequila seltzer brand, has announced its distribution agreement with Empire Merchants, the premier wine and spirits distributor in New York. The partnership will broaden the brand’s East Coast reach to territories including Upstate and Western New York, Metro New York, Long Island, and Westchester County.
The expansion news comes after Onda announced a $5 million Series A financing, the appointments of Jim Clerkin and Clayton Christopher to its Board of Directors, two new senior hires, and the launch of two new flavors, Watermelon and Blood Orange, as well as its Classic Collection Variety Pack.
] >Onda Raises $5M in Series A Financing And Announces New Board of Director Appointments And Senior Hires
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NEW YORK – Onda, the fast-growing sparkling tequila brand, announced a $5 million Series A financing led by Aria Growth Partners, a leading consumer growth equity firm, and beverage industry veteran, Clayton Christopher. 25madison, a venture studio and founding partner, also participated in the Series A round.
The investment will support Onda, which was co-founded by actress Shay Mitchell, in product development of its award-winning sparkling tequila, marketing initiatives, and to further build out its team and continue to expand wholesale, retail and e-commerce distribution channels to reach consumers nationwide.
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