office next to the nuclear power button nuclear weapon button. greg: is that what it is really called? dana: no. bob: before we get out of here. dana: i was just saying that, whether it was started by a rival campaign, it was certainly spread by a rival campaign. we all heard from. bob: by the way, this is a good conversation about this, glad we got people who understand the press side of this thing. in the end, herman cain s mick tas here, classic textbook greg: he is not a politician. bob: but here is the thing. you don t contradict yourself in the same news cycle, which is what he did. the other thing i d say if this was a four-figure settlement and this guy was five figure. if he was ten grand. and he was head of the association my guess is it s bigger than that. we know a lot of human relation departments get this thing. eric: more importantly,