New Delhi [India], February 27 (ANI/FleishmanHillard): Leading brands and industry associations are joining Protein Day 2023 celebrations to help promote protein awareness and sufficiency in India. Protein is the most essential macronutrient for our overall well-being, but protein deficiency continues to be a trigger for many health concerns. Experts in the country suggest that awareness of protein foods, their benefits and long-term behaviour change among citizens is the need of the hour. To drive this mission, 'Protein Day' is observed on 27th February as an annual awareness day to highlight the importance of adequate protein consumption. With the 2023 theme of 'Easy Access to Protein for All', the goal this year is to draw attention to the accessibility of protein foods and encourage citizens to learn more about the many protein food choices available. 'Right To Protein', a public-health initiative has garnered overwhelming support from organizations, industr
Experts in the country suggest that awareness of protein foods, their benefits and long-term behaviour change among citizens is the need of the hour. To drive this mission, ‘Protein Day’ is observed on 27th February as an annual awareness day to highlight the importance of adequate protein consumption.