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Guinness is returning to the Super Bowl for the first time in more than a decade with a regional spot starring NFL legend Joe Montana, who uses a classic sports metaphor to deliver a hopeful message about Covid-19. Montana, 64, a four-time Super Bowl champion with the San Francisco 49ers, ruminates in the spot about what it means to be the GOAT, or Greatest of All Time. He then connects those lessons to our collective resilience as we look to bounce back from the devastating pandemic of the past year. A 30-second version of the commercial will air in three markets during the game: Chicago, Orlando and San Francisco. It will also air in those same markets as well as three others Los Angeles, New York City and Boston during the pre- and postgame Super Bowl shows on CBS. (The Diageo brand is unable to advertise nationally on the game, as AB InBev has exclusive rights to the alcohol category during Super Bowl telecasts.)

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