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Twitter s rebrand into X spurs healthy skepticism among medical marketers

Twitter’s rebrand into X spurs ‘healthy skepticism’ among medical marketers. From PR Week

Ed krassenstein edkrassenElon muskChuck hemannJennifer vanceEli lillyJody van swearingenLinda yaccarinoPete levinFingerpaint groupPublicis health media

Netflix prepares its ad-supported tier Healthcare marketers have questions

Netflix prepares its ad-supported tier. Healthcare marketers have questions. From PR Week

Chuck hemannReal chemistry

Netflix prepares its ad-supported tier Healthcare marketers have questions

Potential cons of the new ad-supported platform include questions around its audience-targeting capabilities.

Chuck hemannReal chemistryWall street journal

Whither healthcare and pharma Twitter in the Musk era?

Whither healthcare and pharma Twitter in the Musk era?. From PR Week

Chuck hemannAlexandra gilsonGil basheElon muskMedia groupDrug administrationFinn partnersRupert murdochFederal trade commissionReal chemistry

Whither healthcare and pharma Twitter in the Musk era?

While social media experts stress that it’s too early to draw any conclusions, many worry about the potential effect on brand safety.

Chuck hemannAlexandra gilsonGil basheElon muskMedia groupDrug administrationFinn partnersRupert murdochFederal trade commissionReal chemistry

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