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To Move Forward, We Must Understand Our Past
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NFL's San Francisco 49ers pick a Jew of color to lead their diversity efforts

Christina Jefferson grew up in a Baptist family before converting to Judaism along with her wife. Now, she attends synagogue, volunteers and sees her job as a form of 'tikkun olam'

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49ers pick a Jew of color to lead diversity efforts – The Forward

(J. the Jewish News of Northern California via JTA) Though she calls herself an “art kid” at her core, Christina Jefferson is no stranger to contact sports. Recently hired by the San Francisco 49ers to lead the NFL team’s diversity and inclusion efforts a newly created position Jefferson has a long history with a quite different, yet still bruising, athletic pursuit: roller derby. In that sport, players in full pads and helmets race around an oval track in roller skates, jostling and jockeying for lanes, blocking and body checking each other along the way. Roller derby traces its roots to the 1930s but was revitalized on television in the 1960s with the help of Jewish Bay Area showman Jerry Seltzer. In a 2017 interview, Seltzer called the game a “symbol of women’s empowerment.”

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49ers draft Jew of color to tackle diversity – J.

Though she calls herself an “art kid” at her core, Christina Jefferson is no stranger to contact sports. Recently hired by the San Francisco 49ers to lead diversity and inclusion efforts inside the football organization a newly created position Jefferson has a long history with a quite different , yet still bruising, athletic pursuit: roller derby. In roller derby, players in full pads and helmets race around an oval track in roller skates, jostling and jockeying for lanes, blocking and body checking each other along the way. The sport traces its roots to the 1930s but was revitalized on television in the 1960s with the help of Jewish Bay Area showman Jerry Seltzer. In a 2017 interview, Seltzer called the game a “symbol of women’s empowerment.”

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49ers Hire Christina Jefferson as Director of Diversity, Equity, and Inclusion

49ers Hire Christina Jefferson as Director of Diversity, Equity, and Inclusion Apr 01, 2021 at 09:30 AM Copied! Chloe Jackman The San Francisco 49ers announced on Thursday the hiring of Christina Jefferson to the newly created position of Director of Diversity, Equity, and Inclusion (DEI). A demonstrated change-maker in the DEI field, Jefferson comes to the 49ers after six years with Sephora spending most of that time leading their diversity and inclusion efforts company-wide. I am honored to join the 49ers as their first director of diversity, equity, and inclusion to help them carry on their organization s history of being leaders in this space, said Jefferson. My 49ers fandom goes back to the days of when Bill Walsh was winning championships and pioneering his minority coaching fellowship as a first in the NFL. With that in mind, working for this franchise is a dream come true and I am excited to help foster an even more

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