At present, boutique stores contribute to 60 per cent revenue of the brand and the rest 40 per cent comes from all other verticals like marketplaces, e-commerce, Q-commerce, and exports. "In the coming fiscal year, we are looking to change this ratio to 40:60 and for the next couple of years, we have no plans to enter general trade," Vibhu Mahajan, COO, Choko La said.
Choko La, a chocolate brand, plans to expand its footprint and introduce new premium offerings, including canned chocolate drinks, as it expands its e-commerce presence and airport outlets.
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